How Validation Could Have Saved These Startup Ideas from Failure

When we validated 'A curated newsletter scrapping the internet based on the latest news about Botswana', it scored a mere 29/100 because it's a feature, not a business: next. Here's the 2-week validation framework that would have caught this early, sparing the idea from the humiliating abyss of forgotten startups.

The 'Nice-to-Have' Trap

If you've found yourself fantasizing about your next big startup while reading headlines from your favorite news aggregator, you're not alone. But bear in mind: nice-to-have features won't pay your bills. They don't solve a burning problem. And our favorite example here is the Botswana News Aggregator, scoring a feeble 29/100 for being more of a personal project than a viable business.

The Fix Framework

• The Metric to Watch: If your subscriber count doesn't grow by 10% month over month, reconsider your strategy.
• The Feature to Cut: Drop the 'latest news' feature, which is easily replicable and adds little value.
• The One Thing to Build: Develop a robust analytics dashboard for businesses interested in Botswana's economic and political climates.

Why Ambition Won't Save a Bad Revenue Model

You might think ambition and hard work will eventually lead you to a pot of gold at the end of the startup rainbow. But as Botswana News Aggregator found out, ambition can't fill the void when your business model is flawed. It scored a slightly better but still disastrous 34/100 because it can't monetize without a compelling value prop.

The Fix Framework

• The Metric to Watch: If your open rate doesn't exceed 40% in the first month, you need a new approach.
• The Feature to Cut: Eliminate the general news aggregation feature; it's uninspiring.
• The One Thing to Build: Focus on creating an exclusive resource network for businesses and investors interested in Botswana.

Common Validation Mistakes to Dodge

• Relying on Gut Feeling: Don't think your friend's admiration for your idea validates it. Always seek third-party validation from real potential users.
• Ignoring Market Size: As seen in both Botswana News Aggregator iterations, a tiny target audience can lead to business death long before you even start.
• Forgetting Monetization: Ambition without a solid revenue model is a recipe for disaster.

Tools and Techniques for Validation

• Surveys and Interviews: Get direct feedback from your potential audience. Use tools like Google Forms or Typeform for surveys.
• Landing Pages: Create a basic landing page to gauge interest and collect emails.
• Social Media Testing: Run ads targeting your demographics to see who engages and why.

Pattern Analysis

Across our research, we noticed a pattern that can't be ignored: startups with no definite monetization strategy score painfully low. Both instances of Botswana News Aggregator are perfect examples of this repetitive oversight.

Actionable Takeaways

• Do this: Validate your idea with real potential users. Not that: Don't rely on compliments from friends as validation.
• Do this: Determine a clear path to monetization. Not that: Don't assume revenue will come later as an afterthought.
• Do this: Consider your Total Addressable Market critically. Not that: Don't assume niche always means profitable.

Conclusion

Your startup idea needs to stand up to scrutiny from the word go. Stop betting on weak assumptions and start investing in hard validation. 2025 will reward those who build solutions to real problems. If your idea doesn't solve a glaring issue or can't show the revenue potential, don't waste your time.

Written by David Arnoux. Connect with them on LinkedIn: Check LinkedIn Profile